It is well-known that Google keeps changing its rules/algorithms used in ranking search results (both paid and organic i.e.non-paid).
Just this past month, February 2016, Google has made yet another major change that could have a huge impact on local businesses.
Type in any keyword you will notice that the paid advertising spots on the right side of a result page are ALL Gone!!
Now Google keeps up to 7 paid advertising spots on a search result page; many times 0 or only 1 result on top.
To illustrate this point, I made a screen shot. This is what you get if you type in “acupuncture in boston”.