Google Keyword Planner can give us some ideas of what to write about.  Here are the steps:

  1. log into your Google adwords account. On the top menu, find “Tools” then Select “Keyword Planner”. Click on it.
  2. On the next screen, enter your main keyword you would like to get some keyword ideas.  Select your targeting areas (e.g. US). Click on “Get Ideas” at the bottom of the form.
  3. On the next screen you will see Google Keyword Planner provide you some related keyword ideas with their monthly search volume, how competitive each keyword is and an estimated cost to advertisers per click.  Look for longer phrases with lower competition, lower cost. lower search volume is ok!

That is it!