online marketing

Domain and Hosting Setup

Here are the steps I followed when I purchased my new domain name renfamilyfoundation.com 🙂 🙂 and hosting service. I purchased through namecheap.com I. Domain after you pay...

online marketing

Use Google Keyword Planner To Get Ideas

Google Keyword Planner can give us some ideas of what to write about. Here are the steps: log into your Google adwords account. On the top menu, find “Tools” then...

online marketing

Tracking Events

Tracking Clicks, Links and Downloads with _trackEvent Suppose if you want to see how effective your content is in promoting a certain call to action (e.g. download something,...

online marketing

Event Goal Setting

How to set up goals in Google Analytics In GA go to Admin. Select Goals\Create New Goals\ In the next page: Goal setup: Choose “Custom” Goal Description:...

online marketing

Email Signup Tracking with Goal Setting

In order for Google Analytics to track email signups, the following 3 steps are needed: Step 1: create a page or post on your website to serve as your thank you page, which...

online marketing

Tracking Links Offsite

Wouldn’t it be nice to be able to use Google Analytics (GA) to track any links you place other than on your website (think the links in your email campaign, your...

online marketing

A/B Testing Made Easy

Suppose you wanted to test which page gives a higher conversion rate (e.g. email signups). You can create variants of the page and let Google Analytics split test them. This...

productivity

The Easy Print Cards Solution – Tiny Prints

If you want to have an easier time to send out holiday cards to your customers this year, you might want to check out the direct mailing services offered by Tiny Prints. You...

local businesses

How to Make Yelp! Work for You

It is not surprising that some business owners are reluctant to use (or downright rejecting the use of) online review sites, such as yelp, to promote their businesses. Some...

local businesses

What Google’s New Change Means To Local Businesses

It is well-known that Google keeps changing its rules/algorithms used in ranking search results (both paid and organic i.e.non-paid). Just this past month, February 2016,...